• What Really Matters to Buyers (And What Doesn’t) When Selling Your Home,Brendan King

    What Really Matters to Buyers (And What Doesn’t) When Selling Your Home

    When it’s time to sell your home, it’s easy to become hyper-aware of every flaw. That chipped tile. The dent in the wall. The outlet you’ve never gotten around to fixing. But here’s the reality: Buyers don’t see your home the way you do. As a homeowner, you’ve lived with these imperfections long eno

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  • Will Mortgage Rates Drop After a Fed Rate Cut? The Real Story,Brendan King

    Will Mortgage Rates Drop After a Fed Rate Cut? The Real Story

    When the Federal Reserve cuts interest rates, it’s natural to wonder: Does that mean lower mortgage rates for me? The short answer? Not exactly. While Fed decisions influence the economy, mortgage rates react more to bond markets, inflation outlooks, and investor behavior. Let’s clear the confusion

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  • The Truth Behind Today’s Housing Market: It’s Not Frozen, Just Evolved,Brendan King

    The Truth Behind Today’s Housing Market: It’s Not Frozen, Just Evolved

    Don't Believe the Hype You’ve likely heard it: “Nobody’s buying homes right now.” It’s the go-to line from headlines, brunch conversations, and social media hot takes. And while the market feels quieter than the pandemic boom, that doesn’t mean it’s stalled. Real estate hasn’t disappeared — it’s sim

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